Web Site Design and Development

Free Credit Report Source

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Client Overview

CreditReport.com is one of the largest non-bureau credit reporting companies in the country. The company is authorized by the three national bureaus to provide the public with access to their credit reports 24 hours a day and 7 days a week.

Project Goal

Prior to engaging Unreal, virtually all of their orders were driven from Paid Search marketing via in-house efforts. They had over-optimized their campaign and revenue had dropped while cost of marketing (COM) increased. The goal was to reverse this trend and regain market share.

Unreal Strategy and Tactics

Unreal created a new brand—freecreditreportsource.com—to support the core business, providing free credit reports with an ongoing monthly monitoring fee. In addition to search engine optimization, paid listings management, and media planning and buying, Unreal also designed the new site. We launched the affiliate site to drive additional orders at a low cost to support the core campaign with a portfolio approach.

Results

We were successful from the start, driving additional order volume well under the target cost per order. Overall, we increased monthly campaign revenue by 183.7% over the baseline trend with only a 24.7% increase in COM.

Services We Provided.

• Design
• Branding
• Coding
• SEO
• Paid listings management
• Media planning and buying