Internet Marketing Strategy

As part of our expert internet marketing strategy, Unreal Marketing works closely with each of its clients to tailor strategies and that leverage encompass all of our services and team-member talents. Our internet marketing strategists uses advanced industry research, including competitor analyses in order to feel the pulse of any industry climate. We improve our clients' online brand awareness by improving on-page content and tags, optimizing site design and functionality, targeting landing pages and building backlink profiles. Unreal Marketing helps companies to attract the "right" type of prospects - people that are likely to need or want to learn about the product - by targeting each page with specific industry keywords. This helps us to engage more site visitors, and convert more visitors into customers.

Our internet marketing strategy begins with the proven Unreal Blueprint for Success. Each blueprint focuses on four key sequential elements:

• The Foundation: Understanding the Client
• The Competition: Reviewing the Competitive Landscape
• The Marketplace: Determining the Target Universe and Opportunities
• The Plan: Preparing the Detailed Marketing Plan

The blueprint serves as the comprehensive guide to marketing planning. We build on the approved elements of the plan by creating and managing key testing opportunities. The results of the testing determine where resources should be distributed in terms of Search Engine Marketing Campaigns, Internet Media, and/or Web site design elements to increase positive results.

"Plan before you act, and review all of your opportunities before you invest resources."

• In our initial discovery meeting, we dive into our Client’s business to capture sales objectives, marketing goals, and learn as much as we can about the company and its unique selling points.
• We then thoroughly analyze the competition and any relevant companies marketing to similar customer profiles. This competitive analysis includes deep research into search engine and market-wide spending patterns.
• A market analysis is then prepared to determine the online universe of potential client-specific customers as well as sites and search engines used by those prospects. Our study leads to the preparation of a detailed plan.
• We breakdown the most cost-effective strategies to meet and exceed the desired goals, based on the parameters of budget, timeline, and lead or customer acquisition metrics. We also map multi-phased roll-out and test campaigns, that include target ROI and budgets.