Adwords Quality Score Changes Could Signal Stronger Q3 for Google

Google has announced a trio of Quality Score changes aimed at making the way the scores are calculated more accurate and giving paid search advertisers a better read on how to improve them. Read More

Posted by: Ryan Purtill - 09/10/08

Like Sand Through The Hourglass

THE PLOT THICKENS IN THE salacious story of Yahoo, Google and Microsoft and the story line tends to read more like a daytime drama than tech business coverage. Read More

Posted by: Tim Daly - 04/11/08

Enlightenment through Measurement

Marketing cowboys prefer to ignore it and just shoot from the hip Dirty Harry style. (We’d like to do the same – if it were only that simple). Clients love it and can’t get enough of it. Read More

Posted by: Jon Cooper - 02/02/07

Holistic Search Management, Part 1

When optimizing profitability for an integrated SEM campaign, there is a delicate balance in managing cross-over keywords ... Read More

Posted by: Clay Gillespie - 10/11/06

Marketing on Google: It's Not Just Text Anymore

A fresh development in online media is the long overdue "creative enrichment" to the traditional "banner ad." Read More

Posted by: Charlie Szoradi - 10/01/06