Job Openings
Search Marketing Analyst (SMA)
POSITION: Search Marketing Analyst (SMA)
COMPANY: Unreal Marketing Solutions, Inc.
Unreal Marketing is an online marketing firm dedicated to the profitable growth of our clients.
Our vision is to be the innovator in results-driven online marketing, and we accomplish this by partnering with our clients to deliver advanced technology, strategic creative, and comprehensive online marketing services that produce results, guaranteed
As marketing strategists, Unreal’s objective is to “Drive the Business”. This means we grow and guide our clients by connecting online visitors to brands, and converting those visitors into customers with clear and measurable success. We leverage our expertise in online marketing to produce powerfully successful advertising through a fusion of natural and paid search strategies, as well as superior creative execution.
The proven result does more than just multiply the return on our client’s investments – it creates, builds, and cultivates brands online – no matter the industry or size of the company.
As the essential element to our clients’ success, Unreal Marketing is a “complete source” for planning, implementing, managing, and optimizing successful online marketing campaigns. Our digital technology team applies the most advanced methods to help our clients gain more ground faster. And our advertising and marketing professionals, including a dedicated team of account personnel, know how to harness the power of the Internet, connecting more clients to more customers faster.
Ultimately, Unreal leverages the power of digital media to produce strong and measurable results – rapidly and consistently.
Unreal Marketing formed in 1999 as one of the Greater Philadelphia
region’s premier search engine marketing pioneers. Today, we work with small to mid-sized businesses and global Fortune 100 clients. Combining critical expertise, proprietary technologies and a core dedication to our
client's needs—we consistently deliver results that set us apart from our competitors.
Rated annually as one of the area’s fastest growing companies in the region, as well as Media Magazine’s Top 50 Interactive Agencies, Unreal Marketing boasts a rapidly growing client roster, which includes David’s Bridal Group, L’Oreal USA, Speedo, and CreditReport.com, among others.
OPPORTUNITY SUMMARY:
We are seeking an experienced Search Marketing Analyst to perform tasks related to planning, building, launching and optimizing online marketing campaigns that are based on search engine marketing services. Organized around best marketing practices, SMA’s leverage Paid Listings (Google adwords, etc.), Paid Inclusion (Yahoo SMX, etc.), Shopping Engine Feeds and various other search and contextual medial types to deliver results for multi-tiered campaigns. Additionally, the ideal candidate will possess strong analytical skills and experience in the testing and analyzing of advertising copy, landing pages and positioning.
This role has been designated as a key area for growth—providing the candidate with the ability to become an integral member of the Company and thereby driving the expansion of the Search Marketing Department.
LOCATION: Philadelphia Area—Narberth, PA
REPORTS TO: Director, Search Marketing
ROLE: Role of SMA is to create keyword proposals for qualifying clients, review client submitted copy (where necessary), write engaging copy for new listings and under performing listings and facilitate listing changes (for premium clients). Additionally, the SMA will monitor and analyze campaign performance (PLM, PI and Shopping) for a portfolio of clients
RESPONSIBILITIES: More specifically, this individual will:
• Work with the brief provided by the client/sales person to create relevant keyword proposals, PI & Shopping engine feed within a specified time frame
• Support strategist’s account expansion activities by identifying new and relevant keywords for specific campaigns
• Work collaboratively with SMS and the client to optimize listings to improve KPI
• Optimizes keywords, provides creative insight, asses click through, etc.
• Reviews backend analysis of results to determine how the client can get better returns
• Cultivate strong relationships with other departmental counterparts and work with account managers & marketing technology to effectively grow the spend for accounts of varying size.
COMPENSATION: The Company is prepared to offer a compensation package composed of a base salary and annual performance-based bonus structured to attract a very qualified candidate.
Note: This position description should not be considered the final description of the position. It should be assumed that Unreal Marketing Solutions, Inc. would, to some extent, structure responsibilities in accordance with the successful candidate’s capabilities and changing business conditions. The foregoing represents the best understanding of Unreal’s needs at initiation of this project. The ultimate title and responsibilities of this position will be established during the course of ensuing discussions.
Send your resume with salary requirement and the Pre Screen document (Word Doc.) to: jobs@unrealmarketing.com.
COMPANY: Unreal Marketing Solutions, Inc.
Unreal Marketing is an online marketing firm dedicated to the profitable growth of our clients.
Our vision is to be the innovator in results-driven online marketing, and we accomplish this by partnering with our clients to deliver advanced technology, strategic creative, and comprehensive online marketing services that produce results, guaranteed
As marketing strategists, Unreal’s objective is to “Drive the Business”. This means we grow and guide our clients by connecting online visitors to brands, and converting those visitors into customers with clear and measurable success. We leverage our expertise in online marketing to produce powerfully successful advertising through a fusion of natural and paid search strategies, as well as superior creative execution.
The proven result does more than just multiply the return on our client’s investments – it creates, builds, and cultivates brands online – no matter the industry or size of the company.
As the essential element to our clients’ success, Unreal Marketing is a “complete source” for planning, implementing, managing, and optimizing successful online marketing campaigns. Our digital technology team applies the most advanced methods to help our clients gain more ground faster. And our advertising and marketing professionals, including a dedicated team of account personnel, know how to harness the power of the Internet, connecting more clients to more customers faster.
Ultimately, Unreal leverages the power of digital media to produce strong and measurable results – rapidly and consistently.
Unreal Marketing formed in 1999 as one of the Greater Philadelphia
region’s premier search engine marketing pioneers. Today, we work with small to mid-sized businesses and global Fortune 100 clients. Combining critical expertise, proprietary technologies and a core dedication to our
client's needs—we consistently deliver results that set us apart from our competitors.
Rated annually as one of the area’s fastest growing companies in the region, as well as Media Magazine’s Top 50 Interactive Agencies, Unreal Marketing boasts a rapidly growing client roster, which includes David’s Bridal Group, L’Oreal USA, Speedo, and CreditReport.com, among others.
OPPORTUNITY SUMMARY:
We are seeking an experienced Search Marketing Analyst to perform tasks related to planning, building, launching and optimizing online marketing campaigns that are based on search engine marketing services. Organized around best marketing practices, SMA’s leverage Paid Listings (Google adwords, etc.), Paid Inclusion (Yahoo SMX, etc.), Shopping Engine Feeds and various other search and contextual medial types to deliver results for multi-tiered campaigns. Additionally, the ideal candidate will possess strong analytical skills and experience in the testing and analyzing of advertising copy, landing pages and positioning.
This role has been designated as a key area for growth—providing the candidate with the ability to become an integral member of the Company and thereby driving the expansion of the Search Marketing Department.
LOCATION: Philadelphia Area—Narberth, PA
REPORTS TO: Director, Search Marketing
ROLE: Role of SMA is to create keyword proposals for qualifying clients, review client submitted copy (where necessary), write engaging copy for new listings and under performing listings and facilitate listing changes (for premium clients). Additionally, the SMA will monitor and analyze campaign performance (PLM, PI and Shopping) for a portfolio of clients
RESPONSIBILITIES: More specifically, this individual will:
• Work with the brief provided by the client/sales person to create relevant keyword proposals, PI & Shopping engine feed within a specified time frame
• Support strategist’s account expansion activities by identifying new and relevant keywords for specific campaigns
• Work collaboratively with SMS and the client to optimize listings to improve KPI
• Optimizes keywords, provides creative insight, asses click through, etc.
• Reviews backend analysis of results to determine how the client can get better returns
• Cultivate strong relationships with other departmental counterparts and work with account managers & marketing technology to effectively grow the spend for accounts of varying size.
COMPENSATION: The Company is prepared to offer a compensation package composed of a base salary and annual performance-based bonus structured to attract a very qualified candidate.
Note: This position description should not be considered the final description of the position. It should be assumed that Unreal Marketing Solutions, Inc. would, to some extent, structure responsibilities in accordance with the successful candidate’s capabilities and changing business conditions. The foregoing represents the best understanding of Unreal’s needs at initiation of this project. The ultimate title and responsibilities of this position will be established during the course of ensuing discussions.
Send your resume with salary requirement and the Pre Screen document (Word Doc.) to: jobs@unrealmarketing.com.