Job Openings

Search Marketing Designer


POSITION: Search Marketing Designer
 
COMPANY: Unreal Marketing Solutions, Inc.   

Unreal Marketing is an online marketing firm dedicated to the profitable growth of our clients. 

Our vision is to be the innovator in results-driven online marketing, and we accomplish this by partnering with our clients to deliver advanced technology, strategic creative, and comprehensive online marketing services that produce results, guaranteed.

As marketing strategists, Unreal’s objective is to “Drive the Business”. This means we grow and guide our clients by connecting online visitors to brands, and converting those visitors into customers with clear and measurable success. We leverage our expertise in online marketing to produce powerfully successful advertising through a fusion of natural and paid search strategies, as well as superior creative execution.

The proven result does more than just multiply the return on our client’s investments – it creates, builds, and cultivates brands online – no matter the industry or size of the company.

As the essential element to our clients’ success, Unreal Marketing is a “complete source” for planning, implementing, managing, and optimizing successful online marketing campaigns. Our digital technology team applies the most advanced methods to help our clients gain more ground faster. And our advertising and marketing professionals, including a dedicated team of account personnel, know how to harness the power of the Internet, connecting more clients to more customers faster.

Ultimately, Unreal leverages the power of digital media to produce strong and measurable results – rapidly and consistently.
Unreal Marketing formed in 1999 as one of the Greater Philadelphia
region’s premier search engine marketing pioneers. Today, we work with small to mid-sized businesses and global Fortune 100 clients. Combining critical expertise, proprietary technologies and a core dedication to our client's needs—we consistently deliver results that set us apart from our competitors.


Rated annually as one of the area’s fastest growing companies in the region, as well as Media Magazine’s Top 50 Interactive Agencies, Unreal Marketing boasts a rapidly growing client roster, which includes David’s Bridal Group, L’Oreal USA, Speedo, and CreditReport.com, among others.


OPPORTUNITY SUMMARY:   

We are seeking a hard working and detail-oriented person to fill the role of Unreal Marketing Search Marketing Designer. This role combines knowledge and skill from three different disciplines: Online Marketing, Web Design and Web Development.  These skills are applied to organic optimization tasks with the end goal of achieving highest rankings on major search engines (Google, Yahoo, MSN) for our current and future clients.  An ideal candidate would possess basic knowledge in some of the more complex SEO tactics, such as link building.

The Search Marketing Designer should also have a background in affiliate marketing models.  Unreal Marketing leverages multiple affiliate networks to gain more exposure for our e-commerce clients.  An understanding of affiliate marketing tactics and the ability to see opportunity in the landscape is a primary component of the Search Marketing Designer position.

Finally, the Search Marketing Designer will seek opportunities to advance Unreal Marketing’s Search Marketing services on a daily basis.  Unreal Marketing stays ahead of the SEO curve by keeping an ear to the ground and utilizing industry resources to catch the latest buzz.  A drive to learn and test possible SEO tactics is a critical part of Unreal Marketing’s SEO success.

The ideal candidate must be detail-oriented and driven by the challenge of reaching (and surpassing) the client’s goals. 


LOCATION: Philadelphia Area—Narberth, PA
 
REPORTS TO: Director, SEO, Affiliate & Creative

RESPONSIBILITIES:         

•    Participate in all Natural Optimization clients’ planning and strategy including the development of keyword lists, creation of timelines, and strategy document.

•    Participate in development of all Natural Optimization campaigns from inception to completion including monthly keyword position reporting.

•    Design and implement affiliate microsites.

•    Proactively pursue and maintain affiliate relations through Affiliate Network relationships with Commission Junction, Linkshare, Befree, and Performics including obtaining partner feeds and tracking integrity.

•    Analyze keyword rankings and make required edits/updates to Natural Optimization campaigns.

IDEAL CANDIDATE PROFILE:    The ideal candidate will be a highly motivated and organized individual who is not afraid to roll up his/her sleeves when necessary, but will also possess the ability to “look around the corners” in terms of proactively working with Unreal’s clientele.

Candidates for Search Marketing Designers will be required to have advanced skill level in the following systems and processes:

•    Web Development Skills:
o    HTML
o    PHP, ASP, etc
o    CSS

•    Graphic and Web Design Abilities using industry standard software:
o    Adobe Photoshop
o    Adobe Illustrator
o    Macromedia Dreamweaver

•    Knowledge of acceptable and unacceptable SEO practices
o    Link Building Experience

•    Advanced Marketing Analytics and Tactics a plus
•    Advanced Excel Skills a plus


Requirements:

•    BA/BS from an accredited University in Marketing, Graphic or Multimedia Design, Web Design or related fields

•    2-3 years of SEO Experience (online marketing)

•    Be responsible for accuracy of all outgoing work

•    Strong HTML and CSS skills with familiarity with more advanced programming languages such as PHP, ASP using design programs such as Dreamweaver

•    Strong design skills with extreme proficiency with Adobe Photoshop

•    Ability to create keyword lists targeting effective keywords aimed at driving targeted traffic to clients websites that will produce quality leads

•    Proficiency with MS Office applications – Excel, PowerPoint, Word

•    Strong attention to detail

•    Ability to stay up to date with current trends and other current news related to the fields of Natural Optimization and Affiliate Marketing

•    Multitasking skills

•    Strong organizational skills, execution and implementation skills, problem solving skills, attention to detail, and ability to effectively manage multiple projects

•    Ability to work both independently and collaboratively



COMPENSATION: The Company is prepared to offer a compensation package composed of a base salary and annual performance-based bonus structured to attract a very qualified candidate.

EQUAL OPPORTUNITY: The Company provides equal employment opportunity without regard to race, color, sex, age, religion, national origin, marital status, sexual orientation, ancestry, political belief or activity, status as a veteran, or disability that does not prohibit performance of essential job functions.


CONTACT: jobs@unrealmarketing.com


Note: This position description should not be considered the final description of the position.  It should be assumed that our client would, to some extent, structure responsibilities in accordance with the successful candidate’s capabilities and changing business conditions.  The foregoing represents our best understanding of the client’s needs at initiation of this project.  The ultimate title and responsibilities of this position will be established during the course of ensuing discussions.

 

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