Process

Our process for delivering every service begins with a solid platform of competitive landscape information. We take nothing for granted in this dynamically changing landscape. The subsequent steps build on the analysis and we continue to aggressively monitor the competition while actively seeking new opportunities in technology across the length of marketing campaigns.

1. Analysis
   
   We immerse our marketing and technology experts in your business. Everyone from account executives and search marketing specialists to paid placement experts and creative strategists study your brand, your competition, and your industry to find the critical opportunity areas to grow your business. Then we present this analysis to you for feedback and refinement.
2. Strategic Planning
   
   Following a detailed analysis of your industry, brand and competition, we structure a plan tailored to your business. This strategic plan serves as the overall blueprint for the project, no matter which Unreal services you choose to implement. Should you choose more than one Unreal service, we will demonstrate how those services can work together to produce the best results for your business.
3. Tactical Execution
   
   Our team of experts creates result-driven solutions for your company. Whether it’s a paid search campaign that generates more clicks, an SEO campaign that generates more search visibility, or a new website launch that propels your brand to a new level, we prepare innovative solutions that will help you exceed your business objectives.
4. Quality Assurance and Launch
   
   We perform all aspects of testing. We check every tacking tag, line of code, copy, and more to make sure your online campaign or new website is thoroughly scrubbed and ready for launch. We also place test orders for all campaigns to make sure the process is smooth - from the first click to the final delivery of your product.
5. Ongoing Optimization and Testing
   
   You’ve launched - and we manage your campaign every step of the way. We'll also track and monitor your progress, so you're constantly aware of your campaign's success. As we monitor your campaign's progress, ongoing adjustments will keep your campaign completely optimized and as effective as possible. Constant analysis and refinement are key aspects to our full-service capabilities - and they are critical to maintaining positive results from your campaigns.

Philosophy

Attract. Engage. Convert.

We analyze the actual customer experience that a prospect encounters on their "path to purchase" by focusing on all three aspects of the key customer cycle - attraction, engagement and conversion. We track and optimize the sequential process at each step. Our robust reporting serves as the guide for all of our successful, long-term, cost-effective marketing campaigns. Ongoing reporting and competition analyses drive the strategic and tactical recommendations to increase market share and profitability.

Attract: Prospective customers encounter your website in a cost-effective manner through Paid Listings, Organic Search or Paid Inclusion.

Engage: Visitors encounter resonating content and strategic design, which are tactically crafted to work together and generate confidence in your products or services.

Convert: Visitors become customers at a sustainable cost per acquisition.

Multiple Listing Methodology

Our Multiple Listing Methodology is a strategy whereby Paid Listings and Search Engine Optimization work in unison to boost response. When visitors scan a search page and find a search listing and a paid listing for the same company, they become more compelled to click on one of those listings. In fact, users who encounter both listings on the same search page are 20% more likely to become a customer based on this strategy.

Unreal clients who have employed both SEM and SEO services concurrently normally achieve at least a 20% lift in conversions.