Why Toilet Paper Is More Important To Big Brands Than SEO

We all know that big brands can spend a small fortune on advertising and technology budgets. SEO advocates could hardly expect big brands to spend millions on search engine optimization efforts, but one might be surprised to see just how little money is spent on organic search engine visibility. Read More

Posted 05/21/08

If It Ain't Broke...Perhaps It's Slow

GOOGLE ANNOUNCED RECENTLY ON THE Inside AdWords blog that a new variable will be applied to Google's Quality Score. This time around, Google is assessing the load time associated with landing pages, or the time it takes in seconds for a Web page to load. Read More

Posted 03/24/08

A Sign O’ the Times in Search Engine Marketing

The hysteria over comScore’s report that implied Google’s recent dip in sponsored clicks might suggest a recession for the world’s most popular search engine, has certainly begun a dialogue for internet marketers. Read More

Posted 03/11/08

Super Bowl Advertisers Can’t Ignore the Web

Interactive Agency Unreal Marketing Analyzes 08’ Super Bowl Advertisers’ Ability to Combine Offline and Online Advertising Campaigns Read More

Posted 02/04/08