Results

Online Travel Booking Agency

Situation

  • An online booking agency was looking to create brand awareness and significantly increase online bookings, through its airfare booking engine.
  • The stated campaign objective was to increase bookings from a baseline of 100 per month to 300 per month.

Implementation

We implemented a dual-tiered approach to optimize their online presence.

  • Starting with Search Engine Optimization
  • Then layering on Paid Listings through Google, Yahoo, and FindWhat.

Execution

  • We successfully took over the top positions within Google and Yahoo networks, while maintaining an effective cost-per-click.

Campaign Results

Campaign Results

We started out of the gate exceeding the stated goal of 300 bookings per month. In just 6 months, we delivered more than 2,000 online bookings per month – a 700% improvement over the stated goal – while maintaining a cost per order of just $34.00.