Results

Credit Management & Identity Theft Solutions

Situation

• A leading credit management & identity theft solutions organization, was looking to begin a DTC online marketing initiative under a new brand name.
• Our primary objective was to increase sales, while raising awareness of their credit monitoring product through the Search Engine channel.
• The stated campaign goal was to achieve 833 orders per month (10,000 for the year) at Cost per Order (CPO) of $80.00.

Approach

• Layer media strategy atop current Paid Listing campaign for deeper market penetration & brand recognition.
• Utilize contextual marketing initiatives for highly targeted media delivery.
• Identify sponsorships with leading financial institutions for increased branding.
• Test multiple landing pages for ID Theft determining top CTC rates.
• Test multiple Paid Listing Creative for increased CTR & CTC rates.

Campaign Results

• Through extensive testing, we effectively allocated campaign spend to maximize order volume & create an online brand.
• Generated an average of 504.9% more orders versus campaign objectives with 12.3% lower CPO.
• Decreased CPO by $50.00 over the established baseline.