Search Engine Marketing

Unreal's Search Engine Marketing programs enable our clients to drastically increase their rankings on Internet search engines. By utilizing a multiple listing methodology, Unreal can deliver customer results that exceed competitive expectations. As pioneers in the SEM market with years of experience, Unreal successfully utilizes its knowledge to deliver highly visible Paid Search placement, substantial Search Engine Optimization rankings, and effective engine-specific templates for Paid Inclusion into XML and shopping feeds.

PLM: Paid Listings Management

Paid listings are a consistently successful method for immediately driving visitors to a site. The positioning on the Web page of these purchased links is determined by a competitive bidding process. Every major search engine accepts paid listings, and paid listings guarantee that a site will appear at the top of search results for specified search terms within a day of the agreement. We’re experts at the science of getting you advanced visibility for a low cost of marketing.
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SEO: Search Engine Optimization

Getting the right visibility is essential to driving qualified visitors to your site and transforming those visitors into your customers. We have the technology to attract more visitors, and the marketing proficiency to engage those visitors using highly targeted messaging, which will ultimately convert those visitors into customers. It’s a unique blend of marketing and tech know-how that will deliver the qualified traffic you want – at a price your business can afford.
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PI: Paid Trusted-Feed Inclusion

Acquiring customers on the Web means your company must be seen by Web surfers. Paid Inclusion provides you with an instant guarantee that your site is included in the Yahoo! search index and therefore viewed by potential customers online. We have a trusted feed partnership with Yahoo!, which means we can instantly expand your business with exclusive access and priority submissions to the largest search databases on the Internet.
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Campaign Tracking and Measurement

Unreal uses a proprietary campaign tracking and reporting system called MMS (Marketing Management System) to aggregate relevant data for campaign evaluation. This system creates standard and custom reporting solutions tailored to the specific needs of a client’s campaign. MMS also allows Unreal to provide richer data, including lead generation and e-commerce analytics, goal/path analysis, order and revenue data, and cost of marketing analyses. All client-side user activity is reported and segmented by active campaigns and non-campaign traffic (organic). The end goal is to maximize ROI, properly allocate budgets, and diversify campaign sources.