Strategic Planning

Unreal works closely with each of our clients to tailor strategies and tactics that leverage the power of the Internet to meet their goals. Target customer acquisition metrics from each client and our industry research serve as the benchmarks for success. Many clients also aspire to increase revenue by improving their overall brand awareness and user experience through enhanced content, functionality, target landing pages, or site design. Unreal helps companies do this by attracting more of the right type of prospects, engaging more site visitors, and converting more visitors into customers.

Our process begins with the proven Unreal Blueprint for Success. Each blueprint focuses on four key sequential elements:

• The Foundation: Understanding the Client
• The Competition: Reviewing the Competitive Landscape
• The Marketplace: Determining the Target Universe and Opportunities
• The Plan: Preparing the Detailed Marketing Plan

The blueprint serves as the comprehensive guide to marketing planning. We build on the approved elements of the plan by creating and managing key testing opportunities. The results of the testing determine where resources should be distributed in terms of Search Engine Marketing Campaigns, Internet Media, and/or Web site design elements to increase positive results.

"Plan before you act, and review all of your opportunities before you invest resources."

• In our initial discovery meeting, we dive into our Client’s business to capture sales objectives, marketing goals, and learn as much as we can about the company and its unique selling points.
• We then thoroughly analyze the competition and any relevant companies marketing to similar customer profiles. This competitive analysis includes deep research into search engine and market-wide spending patterns.
• A market analysis is then prepared to determine the online universe of potential client-specific customers as well as sites and search engines used by those prospects. Our study leads to the preparation of a detailed plan.
• We breakdown the most cost-effective strategies to meet and exceed the desired goals, based on the parameters of budget, timeline, and lead or customer acquisition metrics. We also map multi-phased roll-out and test campaigns, that include target ROI and budgets.